Sketches

We made some kind of sketches for the company logo. We choose two colors, green reminding us of nature and brown representing wood fiber insulation. Our design was so simple; we use the structure of a house to show the connection we have with our customers.

Brainstom

We started by forming a group of two. Then first idea generation was to come up with visual design for the logo. We made 2 logos but we decided to choose the best one. The other task was to find the name for the logo, and we agreed on Termotae Danmark

Target group

• Engineers and architects

Swot Analysis

Strength

• Professionalism
• Natural products
• Eco-friendly
• Quality product
• It's cheaper to produce than rock-wool

Weakness

• No clear mision and vision.
• No company name, web-site or logo.
• No commercial campaign e.g. advertisement.

Opportunity


• Expand all over Denmark.
• Make wood-fiber the main insulation material in the market.
• Has a lower production cost than the rock-wool

Threat

• Unknown brand
• High competition in the market
• The product has faults and doesn't fulfill its use